How did AOL’s business model evolve over time?
Answer: AOL, originally Quantum Computer Services, began in 1985 as a dial-up service provider, connecting users to the internet in its infancy. By the 1990s, rebranded as America Online, it thrived on subscription-based dial-up access, offering email, chat rooms, and curated content, peaking with millions of users. Its 2001 merger with Time Warner, valued at $164 billion, aimed to blend internet and media but struggled due to declining dial-up demand as broadband grew. AOL shifted to a free, ad-supported model by 2006, focusing on content portals like AOL News. Acquired by Verizon in 2015, AOL now operates as a digital media company, producing lifestyle and entertainment content. This evolution from a connectivity pioneer to a content-driven platform reflects AOL’s adaptation to changing internet landscapes while maintaining relevance in a competitive digital market.
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